The last week of Mandatory Assignment 07 has come to an end. I’m about to hand in the PDF, with Hardy Hound’s very own Brand Manual (or ‘Branding Manual’ as I apparently chose to call it) and the assignment report.
Need an update? My first post on the assignment is just a click away. (All 3 posts between that one and this one are on this assignment.)
This weeks learning activity:Part A: Point of Scale Design a set of Point of Sale elements that will promote your product in-store. The set can consist of however many elements you choose. It can be in any format that you would like it to be. Please consider the following:
- Can customers clearly see your product in your Point of Sale elements?
Do you use your Point of Sale to also showcase your actual product?
- Brand Integration
Does it integrate with the brand’s look and feel?
- Designed to sell!
Does it persuade customers to buy your product?
Tip: Take a picture of a shop’s interior and use Photoshop to show your Point of Sale elements within a “real” environment.
Part B: Brand Manual
Take pictures of your elements and include them in a presentation of your brand. Your brand manual should include logo, color scheme and chosen typography as well as the different elements produced during this 4 week project period (brochure, infographic, packaging, point of sale).
First off, here’s my point of sale for Hardy Hound:
And to answer the questions above:
1. Yes, I believe I show my product clearly in my point of sale, both in the poster design, and in the shelving unit.
2. The poster integrates well with the rest of the design elements in the brand. It clearly states the brand name and includes illustrations, colours and typography used in the logo, brochure and packaging. The wooden shelving unit and the basket fits in with the brand’s earthy and natural vibe.
3.The free samples should gain the customers trust and normally (if the product is any good, which is of course the case here) generates more sale. The focus on the fact that the product is organic and healthy is helpful too.
And here’s my fancy “real environment” picture, showcasing my point of sale:
And here’s the Brand Manual (screenshots of it, the PDF is below):
And this is the PDF. Enjoy!
I need to sleep now.
HAve a great weekend, wherever you are!