michelles blog

Point of Sale (The End!)

The last week of Mandatory Assignment 07 has come to an end. I’m about to hand in the PDF, with Hardy Hound’s very own Brand Manual (or ‘Branding Manual’ as I apparently chose to call it) and the assignment report.

Need an update? My first post on the assignment is just a click away. (All 3 posts between that one and this one are on this assignment.)

This weeks learning activity:

Part A: Point of Scale
Design a set of  Point of Sale elements that will promote your product in-store. The set can consist of however many elements you choose. It can be in any format that you would like it to be. Please consider the following:
  1. Can customers clearly see your product in your Point of Sale elements?
    Do you use your Point of Sale to also showcase your actual product?
  2. Brand Integration
    Does it integrate with the brand’s look and feel?
  3. Designed to sell!
    Does it persuade customers to buy your product?

Tip: Take a picture of a shop’s interior and use Photoshop to show your Point of Sale elements within a “real” environment.

Part B: Brand Manual

Take pictures of your elements and include them in a presentation of your brand. Your brand manual should include logo, color scheme and chosen typography as well as the different elements produced during this 4 week project period (brochure, infographic, packaging, point of sale). 

First off, here’s my point of sale for Hardy Hound:

point to sale

And to answer the questions above:

1. Yes, I believe I show my product clearly in my point of sale, both in the poster design, and in the shelving unit.

2. The poster integrates well with the rest of the design elements in the brand. It clearly states the brand name and includes illustrations, colours and typography used in the logo, brochure and packaging. The wooden shelving unit and the basket fits in with the brand’s earthy and natural vibe.

3.The free samples should gain the customers trust and normally (if the product is any good, which is of course the case here) generates more sale. The focus on the fact that the product is organic and healthy is helpful too.

And here’s my fancy “real environment” picture, showcasing my point of sale:

store

And here’s the Brand Manual (screenshots of it, the PDF is below):

Screen Shot 2013-04-13 at 2.29.37 AM

Screen Shot 2013-04-13 at 2.30.27 AMScreen Shot 2013-04-13 at 2.31.19 AMScreen Shot 2013-04-13 at 2.32.53 AMScreen Shot 2013-04-13 at 2.35.01 AMScreen Shot 2013-04-13 at 2.36.00 AMScreen Shot 2013-04-13 at 2.36.51 AMScreen Shot 2013-04-13 at 2.37.40 AMScreen Shot 2013-04-13 at 2.38.46 AM

And this is the PDF. Enjoy!

GRA110_ Assignment 07_ Packaging_Anna_Michelle_Kapstad_12_april_2013

I need to sleep now.

HAve a great weekend, wherever you are!

Mich

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This entry was published on April 12, 2013 at 2:45 pm. It’s filed under Learning Activity, Mandatory Assignment 07, Manditory Assignment and tagged , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

4 thoughts on “Point of Sale (The End!)

  1. Very Organic and cool.

  2. Wow, looks really professional! Good work! 🙂

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